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Career Crunch! by Helen Hallpike

Now  in stock on Amazon!  ISBN 978-1-4457-6176-3

www.amazon.co.uk and www.amazon.com

Why is your career reaching an impasse just when you feel at the top of your game? How can you be on your way out  when you're still on your way up ?

"Even before the Credit Crunch began in 2007, professionals in their mid-late forties were leaving their jobs and setting up as consultants, interims or non-executive directors. However, far from successfully pursuing two, three or more sequential careers in one working life, or happily choosing to downscale to a less demanding ‘portfolio career’, as management theory has suggested, in reality the redundant professional cobbles together a role as the ‘odd-job-man’ of the white-collar workforce, constantly pitching for temporary assignments with companies which need experienced experts, but no longer want them permanently on their books. New laws to encourage even longer working lives are up against the new phenomenon of the twenty-five year career.

Across the globe, even in centrally-planned economies such as China, fit and healthy workers in their forties are being unceremoniously booted out by their employers.  Commercial and demographic needs are pulling in different directions. In the workplace, specialist training, mostly of younger employees, is displacing generalist experience as the primary qualification for career advancement, and traditional management roles are becoming redundant as corporate hierarchies are flattened and streamlined by a combination of technological advances and global competition.  Meanwhile, the workforce is propelled by two powerful demographic trends: firstly, increasing longevity, with older people increasingly able, and needing, to work; and secondly, a bulge of aspirational baby-boomers trying to squeeze into the remaining middle-management positions.

This book is written for businesspeople who are skilled, hard-working and adaptable, and need to earn a regular salary beyond the age of forty. In a global market of decreasing product and industry life cycles, and increasing sources of competition, this book takes a wry, detached look at the global business and demographic forces driving our emerging career patterns, with some pragmatic suggestions for what to do about it.

John Maynard Keynes famously joked about the division in Economics between the long term and the short term: “In the long term, we’re all dead”. The big problem today is - we’re not.

So will your career come to a halt before you do?  Read on ...."










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